What is SERP – Search Engine Result Page?
SERP mainly stand for Search Engine Result Page. Search Engine Result Page is listing of web pages returned by a search engine in response to a keyword query. Instead of web pages it could also show result for the video, books, maps, images and whatever which is related to the keyword being asked.
All we know Google is famous search engines I would like to aware you that all the popular search engines including Google, Yahoo and Bing primarily use content contained within the meta data tags for a web page to generate the SERP content.
How Can I Test the SERP?
I know you understand very well definition of SERP but how to test the SERP is the next question? It’s not so difficult task you can check it manually as well by automated software. Before start clarify on which search engine you would like to test after finalization of the search engine you must have to determine the keyword would you like to test.
Once you determine both the things, insert the keyword in search engine for which you want to test SERP and notice the results which is returned. The returned results include
3. URL Link
Below pasted image will help you more to understand it well.